PricePilot
Our story

Built for Takealot sellers, by people who get the grind

PricePilot helps South African Takealot sellers win the Buy Box, protect their margins and understand their real profit — without staring at prices all day.

Why we exist

Winning the Buy Box shouldn't cost you your evenings

On Takealot, most sales go to a single seller — the one holding the Buy Box. Staying there means constantly adjusting prices against competitors, 24/7. Doing that by hand is impossible, and racing to the bottom kills your margin.

We built PricePilot to do it for you: a profit-aware repricing engine that keeps you competitive within limits you control, alerts you the moment things change, and shows you the numbers that actually matter.

80%

of sales go to the Buy Box winner

30–60s

repricing speed on hot SKUs

100%

profit-aware — fees & COGS included

24/7

monitoring, so you don't have to

What we care about

The principles behind every feature we ship.

Protect your margin

Every price respects your floor, ceiling and profit rules. We never race you to the bottom.

Speed matters

Hot SKUs reprice in under a minute, because losing the Buy Box for even ten minutes costs real sales.

Honest numbers

Profit after Takealot fees, COGS and returns — the truth, not just revenue.

Your data is yours

API keys are encrypted at rest and we follow POPIA. You stay in control.

Made for SA

Prices in Rand, Takealot-native, and built around how local sellers actually work.

Always improving

AI price optimisation and more marketplaces are on the roadmap.

Ready to put your pricing on autopilot?

Start a 14-day free trial — no credit card required.